Hello Hivers,
I have 2 shops online where I sell my digital products, one is on Gumroad and another one (with same products more or less) on BuyMeACoffee.
Both shops are about 2 years old and the one on Gumroad brings more profit, I guess because it had more exposure to potential clients.
Surprisingly most of the profit comes from my free products, not paid ones. How does that work? Well they serve as lead magnet and when a customer downloads the product he/she has an option to make a small donation. Since the downloads are valuable to them they do make tiny donations which in sum make decent profit.
Here is the breakdown of my top selling digital products on Gumroad.
Total number of sales is 1594 and total profit is $405.75
So it turns out this could be good business strategy, giving away free useful products but offering and option for small donations.
I'm considering opening all my products to be free since my paid products have earned me less than free ones.
Check my web2 links here.