Hive blockchain is slowly growing but in these days that might not be enough to make it in the sea of blockchain and crypto ecosystem out there. We need more velocity on growing and developing and that can only be achieved if we onboard more users and content creators. But in order to do that, from my point of view, we need to produce more content that is digested outside of the Hive blockchain. Sometimes I feel that there is too much "internal" content, meaning short form and long form content that speaks only to the public from here and about the projects that lay within this ecosystem. But as the outside world is not aware of what's happening here, sometimes we are working as a closed ecosystem. And that simply doesn't let us evolve and attract more users, developers and investors. So I think we need to broaden the content and try to think first: is my content intended for someone outside this ecosystem? is my content engaging, trading or novelty enough to capture new users?
Speaking to web2 and beyond
As a long time Hive blogger, I’ve noticed that most of us naturally write for our Hive followers. That’s good for strengthening the community, but it does little for outreach. The reality is that the majority of people are still in web2 environments like reading on Medium, scrolling on Twitter/X, watching YouTube or browsing Substack newsletters. If Hive content never leaves our walls due to its nature and targeted content, it never meets a bigger audience. I believe that those are the people who could one day take the leap into web3 and grow this ecosystem exponentially. Creating articles, videos and short form content that live comfortably in web2 spaces can bridge this gap. The content can still highlight Hive, but the subject and presentation need to feel natural to a web2 reader who may have never touched crypto before. And we need to highlight the gains to come our way...
Making crypto and Hive simple
Crypto terminology scares off newcomers (it even keeps me apart in some cases due to the fact that it is way to complex to understand easily). I’ve seen it happen again and again. Many new readers want to understand how Hive helps them earn crypto, but the moment we throw around acronyms, tokenomics graphs and insider slang, they get lost. Content meant for the outside world must strip things down. Explaining Hive as a blogging platform where creators can earn crypto rewards for their work is a simple starting point. Breaking down how web3 differs from web2 in plain words like ownership, decentralization and community driven rewards, makes it much easier for someone to connect the dots. Once curiosity kicks in, they can explore Hive in more depth, but the first impression should always be accessible.
Collaboration with other creators and communities
Growth doesn’t happen in isolation. I’ve learned that collaborating with bloggers and communities can boost engagement and also earnings. Guest posts, podcast appearances, joint videos or even Twitter Spaces with non Hive users expose Hive to entirely new circles. Each of those participants with an audience of their own and some of those listeners might be intrigued by the idea of earning crypto simply for publishing content. Actions like this are powerful because they build trust. People often trust people they already follow more than a blockchain they’ve never heard of. By stepping into their worlds, Hive becomes less of a hidden gem and more of a visible player in the web3 conversation.
At the end of the day, I believe Hive has the tools and potential to stand out, but we need to act as builders of the bridge between web2 and web3. Internal content will always have its place to boost projects developed here and keep surrounding communities informed and inspired. But external intended content is what brings in fresh energy, new developers and more investment. Every article written on Medium, every video uploaded to YouTube, every tweet shared with a wider crypto or blogging community plants a seed. Some seeds will grow slowly, some might sprout fast, but over time, this outreach expands Hive’s presence far beyond our own ecosystem. This is why I appreciate Social Media Challenges that some communities are doing, but this should become a routine from our side. And in addition to that we need to think what content we produce and how web2 might be indexing and outreach bigger communities and users.