The $HIVE blockchain has only been around now for a few years. However adoption of the blockchain has been slow at best. But things very well might be on the verge of changing. Let's take a look at how Hive adoption is going to happen and that no one solution is going to be the big change.
Incentive Marketing Campaigns
While I'm not a big fan of incentive marketing it can bring in a lot of activity and then hold an ok amount of new users. Currently there is a Zealy Campaign for $5,000 HBD Join Here and has almost 500 people active in it within the first 48 hours.
While some of them are spammers the way it's setup is that those trying to cheat the system simply wont get rewarded. It's rather easy to detect these junk accounts and the way it's setup for the contest should negate almost all cheaters.
Each day a new set of tasks will become available for people to do to earn xp but it's over a period of 72 hours to complete most. Because these tasks are often large such as writing a high quality blog post and performing other manual tasks to earn XP to rank it means that trying to game and manipulate it is only going to become harder and hard over the period of this contenst.
**The Prizes **
The total pool is 5,000 HBD which is hive's algorithmic stable coin. Instead of it being a top list with a set amount of people it will instead be divided up between the top 20% leaderboard. That means if 1,000 people join the contests then 200 people will be walking away with a percent of the 5k HBD with the top 10% getting a little more then the other 10% below it.
This will most likely make the prize per person pretty low but the big bonus of this is there will be many new Hive users that now have some hive in their wallets and can take an active part in the hive ecosystem.
Non Incentive Marketing
This is the real winner, non incentive marketing comes from general marketing of the platform that attracts people in a evergreen natural way. Your conversions and stick rate on these will be much higher however with hive it's a little different.
With hive most people if they come and write a long post getting no votes, comments etc they will often leave and that's understandable. That's why it becomes more of a community effort and a way to see who you brought in. LEO from the looks of it is working on this with a new affiliate system. Even it just told me who I invited and onboarded into hive that would be a HUGE plus as I can now personally connect with this new person, voting their content, commenting on it etc. If we had 10, 100 or even 1,000 people on the hive blockchain doing this on the daily the adoption rate would be massive!
Influencer Marketing
Influencer marketing has gotten a lot of hate around here but really in terms of that I personally think it comes down to the time, commitment and real research into who you invite to do influencer marketing.
Yes, there are lots of fake and bad egg influencers that just try and make a quick buck off you. However that's with anything and it damages the legitimate real hard workers and the ones that can bring major traction.
In order for Influencer marketing to work it needs to have two core elements. |
The first is the influencer is required to interact, power unique content etc that can only be found on that platform.
The second is a long form partnership. It needs to span at least a month but optimally three or more months so that people including the influencer start to see the benefits of coming to the platform each day and interacting.
This type of marketing works awesome in that most here could care less about the money being made and instead are there to interact with the content creator.
Application Development
This is currently an area that is lacking on hive and might need some things such as hackathons and other DHF funding to support the building on projects. Right now for some reason the DHF has it in their head that it should only be used for core development but to me I see it taking the form of an incubator system which developers can tap into and milestones have to be reached (Perhaps what's needed is a better or a new system then simply enough votes) These progress reports will be required to continue funding and at some point most likely after a year the funding for the project would stop at which point the completed application must then be running.
That completed project during this time frame also have to figure out how it's going to generate revenue which will support their own future development and also go back into hive in terms of token values.
We saw what success Splinterlands had on the token value of Hive during the last bull run and the sheer amount of people it onboarded to the hive blockchain. With successful applications such as this supported by hive it's clear that these types of systems and promotion would work wonders. So how do we get more developers in here building things like games, marketplaces, defi and more?