source
Do you really know what Okay, just guess. At the end of this article, you will not just be using your smart phones for fun, but you will also start creating businesses and become a well-known entrepreneur.
In this article, I have done research about social media, its benefits, types of social media, and some risks associated with it for the ease of doing business. Now pay attention carefully and change your mindset today.
Social media is an interactive platform where you can interact with your customers and share information in real time.
Uses of social media
It’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals.
Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience
maintaining and optimizing your business.
following and engaging with followers, customers, and influencers to build a community around your brand. responding to comments, shares, and likes, and monitoring your reputation.
Benefits of social media
What do we really benefit from social media? Okay, let's discuss how social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways, and mobile applications.
They include:
.Attract customers, get customer feedback, and build customer loyalty.
.Increase your market reach, including international markets. Do market research and reduce marketing costs.
.Increase revenue by building customer networks and advertising.
.Develop your brand.
.Exchange ideas to improve the way you do business.
.Recruit skilled staff, for example, through job networking sites like LinkedIn.
. It helps to humanize your business: social media can help humanize your business by making you an active participant through your posts, profile, and interactions with users. This creates an approachable persona that your audience can familiarize with, connect with, and form trust with.
.Drive traffic: Through the links in your profile,posts , blog posts, and social ads, social media is a top channel for increasing traffic to your web site, where you can convert visitors into customers.
Social media marketing statistics
How often do people use social media? Let's analyze it statistically.
. Over 70% of people who have positive experiences with a business on social media will recommend that business to their network.
.Over 80% of Twitter users feel more positive about a business when they get more posts from their tweet.
.About 81% of people use Instagram to research their products and services.
.4 out of 5 people on LinkedIn drive business decisions.
.Facebook users click on 12 Facebook ads on average every month.
.46% of TikTok users engage in the app without any other distractions.
Different social media platforms
source
Now let's discuss some important social platforms that will help you immensely in promoting your business. So chill and assimilate mightily. They include:
- Facebook: It's the largest social media platform globally and the most common business platform. People of different ages use it for communications with friends and family, to participate in groups and forums, and to find and visit businesses near them. Facebook can help build relationships with current customers, announce hour changes, events, and milestones, hold discussions and live streams, and so on.
- YouTube: You may disregard YouTube for business strategies, but it is equal to the task. You can create a YouTube channel where you can post, comment, share, and like other videos. The vitality of YouTube is not to go viral but to add value. It can be in different forms, such as tutorials, how-ttos and explainable videos; shoppable YouTube live streams; and advertising (video ads and display ads on the platforms).
- Instagram: Usually it commenced after the likes of Twitter and LinkedIn but has surpassed both platforms, having up to 18 million users as of 2018. It's popular for its diverse content formats, including feed posts, stories and lives, reels, and IGYV. It is useful for people to follow influencers and brands they buy from who support their personal values. It is also used for social shopping, influencer marketing, user-generated content, and company culture.
- Twitter Is actually a tangled network of quick thoughts, useful tidbits, and personal discussions. People normally use it to get news about customers and stories relating to their businesses. For its effectiveness, always make sure to retweet when a customer has something to say about you, and do not forget to answer people's questions when possible. It is used to follow influencers to keep up with news and friends, share a story through a service of tweets in one thread, and make yourself available for customer service and FAQs.
Conclusions
From today on, stop wasting your precious time on social media chatting without knowing that you can become a billionaire today without your initiative on social media platforms. So be wise and change your mindset. Thank you
References
- Hollingsworth, Sam. “Top 14 Benefits of Social Media for Your Business.” Search Engine Journal, October 14, 2021, www.searchenginejournal.com/social-media-business-benefits/286139.
Social Media for Business | business.gov.au" Social Media for Business | business.gov.au, 7 Mar. 2023, /online/social-media-for-business
3: Social Media Marketing for Businesses.” WordStream, www.wordstream.com/social-media-marketing. Accessed Aug. 5, 2023. - McLachlan, Stacey. “22 Benefits of Social Media for Business.” Social Media Marketing & Management Dashboard, June 29, 2021, blog.hootsuite.com/social-media-for-business.
- Pec, Tony. “Council Post: Why Businesses and Brands Need to Be Taking Advantage of Social Media.” Forbes, Sept. 6, 2022, www.forbes.com/sites/forbesagencycouncil/2022/09/06/why-businesses-and-brands-need-to-be-taking-advantage-of-social-media.
7 Benefits of Using Social Media for Your Business" Folio, 18 Oct. 2018, www.foliowebsites.com/blog/7-benefits-of-using-social-media-for-your-business.