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Mariah Carey a singer/song writer and who is also a businesswoman recently disclose that she has partnered with the cryptocurrency exchange platform “Gemini” she has encouraged her fans to invest in the platform.
Well this wouldn’t be the first time a celebrity is partnering with a crypto exchange platform, we have seen the likes of Kim Kardashian, Floyd Mayweather and other athletes who also partnered with other crypto platforms. Well who wouldn’t like a good marketing strategy to boost their reputation?
She took to her social media platforms to announce the partnership, she also provided a referral code worth $20 of free BTC for her fans and those interested in investing on the platform. She also added that users would be contributing to a non-profit organization Black Girls Code when they signed up on the platform with the referral code she provided.
Celebrity’s partnership of crypto has been on the increase, most especially this year as the cryptocurrency sector is becoming the norms. The kind of influence that celebrities can have on the industry is not to be underestimated; A key example of this, we have seen how a tweet or video from the CEO of Tesla (Elon Musk) can impact the adoption of a cryptocurrency.