Punchline: Sell after the hype from a token's utility is completed.
This goes for RUNE and THOR.
The hype that pumped RUNE for a bit was for getting some THOR. After the RUNE staking THOR IDO was over, the selling began.
That's because there was a utility use-case for RUNE to obtain THOR. THOR was being IDO'd (and even airdropped later), and you needed RUNE to get it.
So the buying of RUNE went up on that hype of a use-case.
But after the IDO, especially such a poorly executed and botched IDO where all the wheels got most of it for cheap, the use case utility is completed.
The IDO is complete, so the utility for RUNE is completed. Selling commences.
THOR itself only has the high APR going for it on THORSwap pools. But that's it. So it too is being sold off by those who got most of it for cheap early in the IDO.
Also, there is a lot of people earning THOR by staking THOR, so they can just dump it too.
All in all, I learned a good lesson. You can buy the hype that gives a token some extra utility. Then when that utility expires, such as an IDO or airdrop, the token will begin to lose value and more selling will occur.
Then after a period of selling, it might go back up in the case of THOR since they will introduce more use cases for it like governance, etc. But I expect it to go below $1.
RUNE will eventually probably go back up. But after the hype of the use case was ended, selling was the way to go. The hype dies off the token goes back to the pre-hype value.