In today's world where everyone is connected via the internet, it has never been more important to build a strong personal brand. In other words, you need to be recognizable in your field and known for your expertise. The best way to do it is by creating content on popular social media platforms like Twitter, Instagram, Tik Tok, etc.
We are in 2023 and one of the major goals I have is to expand my horizon and start creating content outside LeoFinance & Hive. In October 2023, I started my creator journey on Twitter as a web3 writer/copywriter. I have been doing it in silence. Will reveal more about it in the subsequent blogs but for now, let's discuss why building your personal brand is important and what can you achieve with it.
Why Personal Branding Is Important?
It’s not enough to just be good at what you do, you need to stand out from the crowd and make sure that people know who you are and what value you can bring to their business. Personal branding is important for your career as a freelancer or entrepreneur or content creator. It can help you:
- Attract more leads, clients, and revenue
- Network with other industry leaders within or outside your nice
- Increase confidence by making you better at your own craft
- Find more opportunities for personal and professional development.
Personal branding is about how you present yourself. It is about your reputation, which can help people know who you are and what they should expect from working with or being around you. It is also about your image so that other people understand the kind of person that they’re dealing with when interacting with you.
Why I Chose Twitter?
Twitter is a great place to connect with people, build relationships and make new friends. Tweeting is also a great way to get feedback on your work, promote your work and learn more about other writers. When you have to restrict yourself to a few characters, you writing automatically becomes short and simple.
Moreover, the wider web3 community lives on Twitter. Every web3 brand in the world that wants success chooses Twitter as its marketing playground. It has 435 million active users per month and all of them are potential users of web3. Choosing twitter as my main platform to build my personal brand is a brainer.
If I can attract a huge audience there, I will have massive power. I might be able to bring in some talented folks in web3 to Hive and LeoFinance. Nobody on Hive is doing that and everyone is focusing on the platform. No major Web3 influencer talks about us and it's a shame that we are not able to capitalize on this opportunity. Since my brand is web3 and content creation focused, I can easily plug Hive in my Tweets as a major part of my brand. Hive is where I started this journey and this is the least I can do in return.
So if you are interested in following my freelancing and creator journey in Web3, just look out for my future posts. I will reveal the account once I reach 1000 followers there. That should be in about a few months from now. Not setting a timeline but soon I will and you will be the first one to know. Right now, only one person on Hive knowns and I am hoping that they will keep it a secret. 👊😂
Let's fucking go, mates! I am so excited about 2023. What about you guys?
Follow: @finguru
Twitter: https://twitter.com/finguru6
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