Couldn't agree more Niall. That is why I started building my personal brand on Web3 Twitter last year. Soon I realized that nobody is really interested in crypto anymore (for obvious reasons) since the AI wave took over. So I started creating AI content 45 days ago and gained 10k followers in such a short period of time. Checkout my page:

https://twitter.com/CopySutra

I am still not sure how to plug in Hive or LeoFinance and send my following here on Hive without being pushy and salesy.