Finally, Twitter confirms the sale of the company to Elon Musk for a sweet $44 billion. People are posting all sorts of bullshit on social media about this takeover. Especially the ones who think he is the messiah of 'Freedom of Speech' who is going to make it the platform we all want it to be. By taking it private? 😂 Fuck no! Musk doesn't give a shit about anyone's right to free speech because there have been several instances where he did extreme things to the people who went against him. Do you think he changed suddenly? Just google it and read so many stories that could bring out his hypocrisy. He has been a little intolerant of the free speech of his own employees. It seems like he wants to do better for the platform and its users but the reality might be far from this. You cannot become a billionaire without crushing a few people down the line. Moreover, he has continuously tried to control the narrative in the media about himself and his businesses.
In this blog, I will discuss the real reason why He wants to take over Twitter. But before that, let's have a brief look at Tesla's Marketing strategy. Why? You will know why!
Tesla's Marketing Strategy
As of April 2022, Tesla has a market cap of $1.031 Trillion which makes it the world's 6th largest company and the largest company in automobile manufacturing. It is definitely not like any other car company. Tesla owners can be compared to Apple owners when it comes to brand loyalty. This is the kind of relationship Tesla has established with its customers in the past 20 years or so.
Let me tell you an interesting fact, being the largest car company in the world, Tesla has nearly a ZERO marketing budget. It has no CMO or even a marketing team. They have hired no agency to do their brand-building & promotions. Its marketing strategy majorly revolves around the following:
- Providing the best customer experience as compared to its competitors
- Usage of technology to create a world-class futuristic product
- Word of mouth marketing through a strong referral program
- Elon Musk's Social Media Influence
Power of Social Media
In this blog, I will talk only about Musk's influence on Social media platforms, especially Twitter. His personality is unavoidable! Even after being the richest person in the world and creating so many successful companies, his inner child stays. He has a habit of saying a lot with a few words & memes. His tweets create controversies and move markets. He knows his way to social media and how to handle his enormous audience of 83.8m followers on Twitter. It's used mostly by the younger generation that understands the language of internet slang and memes and Elon understands this fact very well.
He has slowly created a name for himself and whether people like him or not, they react to what he says. Just like everyone is reacting to his Twitter Takeover including myself. 😂 He is saying he is not buying Twitter to make money but I am 100% sure he will make a lot of it. The man wants to build a colony on mars! I agree with him though. Money is not his major concern, in reality, he doesn't want to lose his influence to a centralized social media platform. Anyone would hate that kind of dependency and that's why all of us are on Hive. We don't want to be screwed by Facebook & other Web2 platforms. I wonder when Donald Trump is joining us. If you have such a huge following, people are going to listen to what you have to say even if they like it or not. That's the power of social media. Musk doesn't want to lose that power.
Why Does Musk Wants Full Control?
He was offered a board seat, right? But he rejected it. Any board member cannot buy more than 14.9% of shares. That really means that you can't push your agenda as a board member. Twitter as a company would listen to your suggestions but not necessarily enforce them. They are not obligated to do so! A board seat is as good as nothing for him. Full control on the platform will allow him to do whatever he wants that could suit himself and his businesses of course. Obviously, no one is going to shadow ban him on his own platform! The takeover omits that risk completely.
The narrative that Twitter will be a free speech platform after Musk's takeover is not digestible to me. Twitter is beyond saving! It cannot become a true WEB 3 platform anytime soon. Moreover, there is a race going on. We already have so many decentralized alternatives that would grow only bigger in the upcoming years. On Twitter, a creator earns nothing and also has the risk of getting banned. Decentralized Social platforms introduce DeFi, monetization & censorship resistance at the base level. Do you really think Twitter will be able to match all that because now Musk owns it?
Did you like my conspiracy theory? 😂 Comment below!
