The adoption campaign ended as planned on 11th June 2023, and it has been such a tremendous journey full of adventures, suspense, opportunities and pushing abilities to the limits. It was also a huge time of discovering of hidden talents and uncovering huge potentials. In this review, I want to write a feedback of my experiences during this campaign and the way forward.
To begin, I want to start from the positive aspect of the campaign which fortunately are many.
Positives from the Adoption campaign
- Huge facelift for the New UI: One great thing about this capaign is the many new features that was added to the UI. Of course, the campaign was about celebrating the new UI. But then, it started with the basic changes made to the UI. As the campaign progressed, more new features were introduced by the dev team. Till today, more and more new features are being suggested and implemented. These updates made the campaign so interesting and full of ne things.
Some of the cool features added to the new UI includes a brand new notification styles, long form content page, the voting weight slider, enabled adding more than one account, saving as draft and many other changes. Intrerestingly, the dev team are still listening to feedback from users and are ready to implement even more. The end goal is to have an intuitive UI that enhances user experience and ready to power sustain a massive number of users that are expected to join the platform.
- Learning Opportunities: The campaign was a massive opportunity for me to learn a lot about microblogging best practices and many other things. It was an opportunity too to learn the importance of promoting our platform in web2 social media. Here are a few things I learned.
I learnt that the best way to promote a link on threads is to do a threadstorm. This gives me the opportunity to talk about the content of the link in the first threads and hide the link at the last thread of the threadstorm. As such, the platform is is not filled with links. And if anyone decides to check my link, then they can find it at the end of the thread storm.
Another positive thing I learnt is the importance of having a schedule and completing tasks as planned. Some quests were daily while some were weekly. That is actually a schedule and those of us that stuck to it were able to stay more productive than others. Sticking to the schedule helped me achieve consistency. So I will be making daily and weekly schedules and I will stick to them in order to achieve consistency.
The last thing I want to talk about is the importance of SEO in our publications. The Leoglossary helped us to find the meaningof terms and link them to our posts. This way, it helped new users to learn the meaning of terms. But more important, the backlinks provided more opportunities for our platform to appear and rank higher in Google search results.
- Discovering hidden Talent and huge potentials: The campaign showed that we have much more than we really know. The tasks for each quest is different and covers many aspects of content. It includes writing long content. The campaign gave me the opportunity to make my very first 3000 word post. I never knew I could do that.
Additionally, the campaign thought me that I could make vlogs, which I have not done for a very long time. It helped me do some art work even though not at a professional level. But the most important thing was the efforts to work in those niches. After the campaign I believe I could improve the skills I acquired and venture into other niches I never knew I could explore.
When it comes to our potentials, the campaign really helped me to discover a lot. In addition to the skills I wrote about, the campaign helped me to see that I could do much more in microblogging. Some quest required participants to make some number of threads within the time period. I and many other participants that hit all new peaks in thread counts never knew we could do it. Even the final quest where teams battled on threads really showed that each of us could really do much more than we are doing now.
The above are a few of the much progress that I personally experienced during the time of the campaign.
Challenges/Areas to improve
While there were a lot of positives to take from the adoption campaign, there are a few things that could be improved on. I want to mention a few below.
- A few more UI glitches and Upgrades: The new UI is far from perfect. During the time of the campaign, there were times when the threads page showed 404. This was especially during the peak threading periods when so many users were pushing out threads. Even during the final team fights, it still happened. I know the dev thing will do something about it.
Right now, uploading images through mobile devices is still a big issue. The uploads window keeps on turning endlessly. Many of us have to improvise by uploading through ecency and copying the link over to threads. There are still many instances of disappearing threads. These are glitches that negatively affected the user experience during the campaign.
We will be better prepared for the next campaign and for mass onboarding if these glitches are eliminated.
- Overcoming spam threads next time: During the first quests where threads were just counted without considering the quality, it led to mass spam of the threads platform. We saw so many 2 - word and 3-word threads because everyone was pursuing the numbers. It led to lots of spam. I feel the Leo team noticed that and the requirements changed in the final team fights.
So in the final teams fights, the thread lengths were considered, engagement or replying threads earned more points. Threads with images, polls or threadstorms ranked higher. These were really needed upgrades and the standard should never be lowered. That standard prevented mass spam in the last team battles and ensured a lot of quality threads.
- Bigger Emphasis on recruitment: The Leo team did not place much emphasis on recruitment of new users. I think we lost it there a bit. Recruitment and retaining new users should have been given huge xp, thereby encouraging participants to go for it.
Person-to-person marketing is one of the most powerful, effective and cheap marketing strategy. Its just like utilizing the principles of network marketing. We all know lots of people we could have invited to join the campaign. I think there should have been a quest where the number of people invited and who remained active during the campaign should have been given bigger xp. As such, many participants would have been encouraged to go out there and get in new users.
I understand that the team is marketing a lot on Twitter and other spaces. But if we combine it with other marketing avenues such as network marketing or referrals, we will hit the 5000 MAU faster than the target time.
Conclusion
The adoption campaign was not perfect, but it recorded massive successes at all fronts. It vastly improved our knowledge of crypto and blockchain technology. It helped improve our UI, and gave us the opportunity to discover hidden talents and potentials. It lived up to the hype. I strongly believe that the next campaign will be bigger and and the Leo team hit higher targets.