Have you seen those eye-catching tweets from Bubblemaps on crypto Twitter? Their “banger tweets” with hundreds of thousands of impressions and engagements are turning heads. But what’s the secret sauce behind their success?
This article dives into Bubblemaps’ marketing strategy, specifically their use of thought leadership to establish themselves as a leader in on-chain analysis.
What is Bubblemaps?
Bubblemaps is a web platform for analyzing blockchain data, particularly cryptocurrency transactions. They use visualizations with colorful bubbles to represent complex data, making it easier to identify trends, scams, or market manipulation.
The Power of Thought Leadership
Bubblemaps leverages thought leadership to stand out in the on-chain analysis market. Thought leadership goes beyond mere opinions, it’s about establishing your brand as a trusted authority with unique expertise and experience. Similar to how CB Insights uses data storytelling, Bubblemaps combines data analysis with a touch of personal narrative to create compelling contents.
Bubblemaps’ Thought Leadership Strategy
1. Focus on Memecoins and Influencers: They pick memecoins often associated with celebrities or influencers (KOLs).
2. Investigate Suspicious Activity: They use their platform to uncover suspicious activity on these tokens.
3. Data Storytelling with Tweets: They craft tweets that tell a story using their data visualizations and link to their platform for further details.
Examples of Bubblemaps’ Thought Leadership Content:
- Revealing Insider Activity: They exposed suspicious insider trading on tokens like $DADDY and $FLOCKA.
Links:
https://x.com/bubblemaps/status/1800845676948988298
https://x.com/bubblemaps/status/1802608696381305310
- Fact-Checking Token Associations: They debunked the myth that $DJT is linked to Donald Trump.
https://x.com/bubblemaps/status/1802837625381777812
- Highlighting Wrongdoing: They uncovered potential misconduct by celebrities associated with tokens like $DAVIDO.
https://x.com/bubblemaps/status/1796537848985751923
Consistency is Key
For thought leadership to be effective, consistency is crucial. Bubblemaps’ consistent use of data storytelling with a unique perspective, built on their proprietary data analysis, has positioned them as a major thought leader in their niche.
Beyond Bubblemaps: Thought Leadership for Everyone
While Bubblemaps leverages their own data, thought leadership can be applied by anyone. Take inspiration from ZachXBT, a well-known crypto investigator known for relentlessly exposing crypto scams and fraud on the blockchain. He present data and weave it into a narrative that’s engaging and informative.
https://x.com/zachxbt/status/1800906884666528071
Additionally, Wazz, a speculator and investigator utilizes Bubblemaps’ data to create his/her own thought leadership contents.
The Takeaway: Embrace Thought Leadership
As a brand, neglecting thought leadership content is a missed opportunity. It’s a powerful tool for differentiation and attracting the right audience. Ask yourself:
- What unique insights can you offer?
- Why are you the right person to share them?
- How can you build credibility?
Thought leadership content is a valuable asset for any brand that wants to WIN!
Explore Bubblemaps with me: https://bubblemaps.io/ and follow them on X (https://x.com/bubblemaps)
Are you ready to get started?
If you’re interested in incorporating thought leadership into your brand strategy, you can reach out to me X (
But remember, a half-hearted attempt won’t yield results!
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