Hey All;
Sometime back I wrote about - Diversifying Portfolio on HIVE with LEO & Other Tokens & in that post, we slightly touched the topic USP aka the Unique Selling Point of a product.
We are seeing a lot being discussed about HIVE & its future. The Communities, its token, the eaze of creating communities, masses joining, and so forth. But what I feel is most important of all is the USP. What is your USP? i.e. We need to ask this question to ourselves that:: What new thing/product/feature etc the new community is bringing to the table.
What is the USP of HIVE?
I look at HIVE as having several advantages over the other blockchains. It's Fast, Scalable, Powerful, Secure, Best Place to Build Cool dApps & there are many other benefits too. So you see that we have too many advantages of using the HIVE blockchain. That's really very cool. But I think what will be even cooler and GREAT if HIVE was the best in one thing and we could say that this is the USP of HIVE and no other blockchain is even close to what we have it on HIVE.
Take for example we say that on HIVE you have all the necessary tools, systems, infrastructure, and other supporting material to build dApps very easily. So this becomes HIVE Unique Selling Point. Any developer looking to build an App can easily build dApp without much trouble i.e. its seamless to build dApps on HIVE. And when we know this then we are aware that no matter what development happens on HIVE; we need to ensure that we are getting better and better in providing all the material it takes to build cool dApps here on the HIVE blockchain.
Real-time example of USP with my Youtube Channels
In order to understand the power of the USP & how far it can take you. I think it will be best to give a Real-time example of my Youtube Channel. So here is the story;
I've two Youtube channels and they both are monetized; here is the name of the channels & link to them.
- HealthDear - Subscriber base of 78.9K+
- LearTogether - Subscriber base of 3.1K+
No doubt that the HealthDear channel subscriber base is way too much then LearTogether Channel. But the main point that I want to make is that for my HealthDear Channel I do not have a USP and frankly speaking I'm at times rather most of the time lost finding good topics to post. Or you can simply say that I don't have the right direction to build my HealthDear Channel.
Whereas with my other channel LearnTogether where I know my USP - it's easy to Build. So what happens here is that I know where I'm going and what I need to provide for sure and I'm providing the BEST of IT. Ultimately when you provide the BEST; everything falls into its place automatically. The Subscribers, the ads, the watch time, money, satisfaction, and everything. You name it and you will have it.
I hope I was able to explain; how important a USP is for the business or for the matter product to succeed. What really happens is that when you know your product USP; it helps you to get focused and when you are focused on a particular thing you build the BEST. And BEST is that everyone wants no matter what the cost is people look for BEST in class & that comes slowly and gradually when you build your USP stronger and stronger.
Best Regards
Image Credits:: hive, Youtube, ProCanva License Version