I agree. The weirdest part for me was understanding Hive Keychain vs Hivesigner etc. I had the keychain, but I was trying to log in to things with Hivesigner because I didn't understand that it automatically would do it if my keychain was logged in. Haha.
These sorts of places of friction can cause people to abandon it, though.
RE: Signing up for Hive is more difficult than it should be