For the person in a difficult and stressful financial position,the enticing sales pitch is appealing not only because it promises the participants a way to get rich, but also because it appears to be a way for him to get his head above water. This person wants to pay off pressing bills and stop the collectors from calling.it's not about big houses ,shiny new boats, or bright red sport cars for him, it's about survival.
Climbing a mountain in darkness,stranded alone on the ledge, eveey attempt that i make to bang on pushes me nearer the edge.sensing the changes impending,My thoughts are diffused by despair,I feel like I'm swimming straight up under watee, Desperately racing for air.