I think many get in to make a quick buck because Bitcoin or other solid altcoins can't 10x or 100x in a couple of days which is what these investors are looking for.
It is unfortunate people get burnt on these but maybe it's a lesson they have to learn if they really want to get into crypto for the long haul.
In any case, I cannot morally get into any of these Shitcoin projects knowing full and well that they're mostly a pyramid scheme.
RE: Safemoon The Next Coin to Rekt New Retail Investors