It's another week for the Leo&Hodl contest and this week we are tackling ways by which we can promote Leofinance. I promise you will enjoy this so sit tight and let's go.
How can Lions promote LeoFinance this year?
There are many ways that this can be done but I'll focus on two;
Leveraging on social media
Using social media to promote Leofinance is a necessity, but it's not as easy as you might think. It will take time and effort to build up an audience on each of the major platforms — Twitter, LinkedIn, Facebook, Instagram, Pinterest, Snapchat, etc.—and then keep them engaged with quality content that provides value.
The key to building an online presence is consistency. Therefore, we need to post regularly about our community, if we want people to pay attention. More importantly, we have to make sure everything we do aligns with our overall brand strategy which is preaching the good news of decentralization.
If we only post about less valuable things, our followers will get bored. They'll feel like they know everything there is to know from, and since it does not seem as though there is something different, they won't bother coming back to see what else we are up to.
To avoid this pitfall, we will make sure all our social media posts are consistent with each other. For example, every piece of content should focus on a certain theme or topic area. This makes it easier for the people who follow us to recognize when something is new versus old content, which in turn helps you establish ourselves as an authority in the blockchain.
In addition to creating quality content, I recommend setting aside at least 30 minutes per day to engage with our followers by responding to questions and comments on Twitter and Facebook. People expect a response when they reach out to you via social media, so be sure to respond to everyone quickly.
If someone asks you a question, take five seconds to answer it and thank them for reaching out. Do this consistently, and you'll find that more and more people will come to know, like, and trust you over time.
Leoglossary
Using backlinks and internal links to rank for SEO is a great way to help leofinance appear in the search results. But, how do you create backlinks and get them indexed?
First off, we must be on the same page when talking about "backlinks" as they can be broken down into two main categories: external and internal.
External Backlinks:
These are links that point to other websites. They have no relation to our site, which means there is nothing for Google to index or understand.
Internal Backlinks:
Internal backlinks are links within our website pointing at another part of the same domain. I know that with Leofinance it might feel as though the domain is mixed up as a result of the different frontend that we have on Hive, but we can overcome this. Internal links are relevant to our content because it relates directly to what we are talking about in our articles.
This is the reason we all need to start adding those links that have been provided in the #leoglossary to our posts. You may not necessarily link everything if it feels daunting but you can start with a few. The more you add links to your posts in the future no matter how little, it will compound.
Remember, the more relevance and authority a link has, the better. This is called PageRank (PR) and is measured by Moz's Open Site Explorer. Backlinks from high PR domains will help boost our ranking even if it isn't an exact match of your keyword phrase. So we must put our Leoglossary out there for others to pick up and link back to us.
While these aren't the only factors that play into ranking well, they definitely help. So how do you build backlinks?
Start by getting social! Social media shares are one of the easiest ways to encourage others to share our content and use our links. Sharing something helps spread awareness and gives people a reason to click through to our site. We can also join groups with like-minded individuals who would be interested in sharing our content.
Spend time creating detailed content that is worth linking to. Linking back to our content has a much higher value than just linking to other pages that don't have any context.
Lastly, focus on building quality links rather than quantity. The more trusted and authoritative websites that link to our content, the higher our rankings will go. It may take a little bit longer, but trust me: it's all worth it in the end!
I invite 
▶️ 3Speak