friends today I bring you a very important topic for all the connoisseurs of the economic world such as marketing and how to apply it in your online sales or in your company
let's start
Marketing is a base of strategies and options that help your company, business or sale to achieve the objective such as increasing sales or improving or offering improvements all for the benefit of the brand or business that we want to promote
good friends, will I show you all the concepts that the word marketing encompasses?
To get into more context, I need you to carefully read the following concepts so that you can understand what is
- needs wants and demands
need
wishes
Desires are needs directed towards a specific product to satisfy the need, example a person is hungry but wants to eat a hamburger specifically to satisfy that desire
demand
The demands are desires for products supported of course by the ability to pay for it, for example Luis wants to buy a house in Miami for $ 3,000 but only if Luis has that money can he transform his dream into
a real demand
¿difference between marketing and advertising?
Many people confuse marketing and cleanliness and it is not the same, although they follow the same objective, I will explain a little more below
· MARKETING VS advertising
price
The 2P is the price, this variable is possible, remember that the price is established by the market, there, we enter into the balance between the supply that there is in that product and the availability that there is among the people who want to pay for it according to that balance. you put a price on your brand or product
place The 3P is place here we enter the issue of distribution or accessibility that we are capable of generating for the best comfort of the client, such as reaching our product or brand to physical online stores
Promotion The 4P is the promotion one and there are included all the tools to make all these promotions known if we realize that advertising is one of the marketing tools
Advertising
Since we know that advertising is included under the umbrella of marketing, now this is a fundamental tool that we will apply to communicate selling our product or brand, remember that marketing encompasses all these strategies so that we do not get confused between one concept or another.
How to apply marketing in our company, business or brand?
teach the market why our products are different from a lot and the advantage it offers to dispel the myths that may exist about the product or brand that we want to promote we must show the quality of the product and why it is worth paying for it we must put ourselves in mind of the consumer for when the client thinks of a product he thinks of acquiring it in our business or brand