Time Magazine have been exploring the crypto space beginning with NFTs of its iconic front cover as seen on the picture above.
"Is God Dead?" "Is Truth Dead?" "Is Fiat Dead?" all three very controversial front covers, none of which am aware of until now, I will love to give "Is Fiat Dead?" a read though.
Cryptocurrency/Blockchain technology is a rabbit hole that once gotten a basic understanding of how it works keeps you hooked on exploring more and more and before you know a world of potentials are exposed to you and exiting the crypto world becomes a none existence option and we are seeing this happen not to crypto enthusiasts alone but the big institutions as well.
A partnership with Grayscale Investments will see TIME magazine become the next big mainstream company to begin holding Bitcoin.
The renowned publication is set to create a series of explainer videos of the cryptocurrency space in the next few months and will be paid in Bitcoin by Grayscale. The cryptocurrency investment firm’s CEO Michael Sonnenshein unveiled the collaboration on Twitter, also stating that TIME would hold BTC on its balance sheet.
Source
Time Magazine love NFTs and so does Bitcoin too and it intends to be HODLing and go a step further in creating explained video series of the crypto space.
This all adds to adoption of not only for Bitcoin but cryptocurrency in general, when 
Adoption is happening before us and it is actually happening faster than it looks!
We owe it to ourselves to make Hive great
