I wanted to talk to you about....Marketing!
Crazy topic these days from yours truly, but as it was my life for the better part of 25 plus years...I do have a world view sometimes through marketing eyes. And specifically I want talk about something every brand and every creator on the blockchain can use to their advantage.
So let's do a little case study for a project on chain, and you can guess where I'm going to start:
No secret, I'm bullish on $LEO
And when I was scrolling around Threads this afternoon I came across something that 
Instead I'm going to pull the layers back on why something like this would even get started in the first place.
And it's a massive nugget to help your brand if you are able to capture it, and that is....To do stuff. A lot.
Huh?
You see, projects like LEO can attract endeavors like Leo Strategy because LEO is always moving. They are always building. There is never a week that goes by, where an AMA doesn't have news about what's going on behind the scenes. This project is always active!
And guess what that attracts?
Attention! And people always want to be close to where the action is. The fear of missing out is huge when it comes to online projects (or creators) because people always want to be around the movers and shakers.
On a personal note, one of the largest reasons my old company was a success wasn't because we created life changing products. Far from it. I truly believe the reason we had big success was because we were always working on something. There was never a day that went by where we weren't in front of our customers, talking about the projects we were working on.
And anyone can do this, as it's obvious with LEO.....Work on stuff, build all the time....People will be drawn to it.
How can you use that as a content creator?
Guess how? Be active. A lot.
Get involved in Threads and be active every single day. And don't just give up after a week or two. The ket to this is to be active every single day and build up the reputation as an account / project that people want to be associated with.
This doesn't cost money. There is no 47$ product to buy. No need for a guru to train you how to do it....Just be yourself and be in front of people every single day. Same suggestion for any brands that are trying to build on chain, be active. Show people that you are actually doing something instead of writing an update once a quarter. The more people see that, the more exciting this place gets!