“Getting together and experiencing digital artwork in the real world is something I think will help attract the next wave of collectors,” he wrote, “and that is precisely what we need to get through this bear market.”
Artwork "Organic Reach" by artist Beeple (cropped). Image: Beeple
Today, Beeple shared a video showing the construction of their sizable new studio in Charleston, South Carolina, which appears to be housed in a converted warehouse. In the video, we see the first steps as workers tear down walls and develop the space inside the future Beeple Studios.
Beeple added that NFT creators need to "find new ways" to appeal to people who may have heard of NFTs but don't fully understand how they work. An NFT is a blockchain token that represents ownership of a unique item, and can be used with things like digital artwork and collectibles, but also real-world items.
"I think by showing people that this work of art can absolutely be shared and appreciated in real life, not just on our small screens," Beeple wrote, "they will see that this medium is like any other with the ability to bring beauty , provoke thoughtful discussion, and really get emotional."
Beep started out as a digital artist who posted art daily and a graphic designer whose concert artwork was used by Eminem, Katy Perry and Justin Bieber. As the NFT market began to expand in late 2020, Beeple began selling the artwork from it, quickly breaking records.
Since entering the NFT space, Beeple has emphasized the real-world component of all of its digital sales. "Human One" is set in a holographic terminal, and the digital artwork changes dynamically over time. He has also partnered with Infinite Objects to provide buyers with a video screen dedicated to each work of art sold.