Rumble has launched Rumble Wallet, enabling content creators to receive payments directly in Bitcoin (BTC) and Tether (USDT), marking a significant shift toward decentralized monetization.
This integration follows Tether’s $775 million investment in Rumble, solidifying the platform’s crypto-focused strategy.
Creators can bypass intermediaries, receiving funds globally without traditional currency restrictions.
Rumble’s move aligns with broader trends in SocialFi, where blockchain and crypto are reshaping influencer economies.
Rumble Wallet’s AI agents aim to enhance creator experiences through automated financial management, personalized strategies, and streamlined interactions, addressing key challenges in the creator economy.
AI agents will handle instant transactions in BTC and USDT, eliminating intermediaries and reducing delays in receiving funds. This automation ensures creators receive earnings directly and efficiently, bypassing traditional payment gateways.
Rumble completed its first BTC purchase in January 2025, aiming to hold Bitcoin as a primary reserve asset.
The platform was selected as El Salvador’s cloud services provider, expanding its blockchain infrastructure role.
This rollout positions Rumble as a pioneer in crypto-enabled content monetization, blending decentralized finance (DeFi) tools with social media engagement.
Rumble’s security strategy for Rumble Wallet focuses on partnerships, platform integration, and user-centric safeguards, though specific technical details remain limited in publicly available information.
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