We have different marketing strategies, and one of the better-known ones is the Zealy campaigns orchestrated by Inleo, which ignited a significant spike in activity. But let's be realistic; sustaining that level of momentum at 100% is not feasible. There is always a dip afterward, but we have managed to maintain a healthy percentage of that spike.
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The Zealy campaigns performed by Inleo produce a spike in activity that can't be sustained at 100%
Retention from previous campaigns has been considerable
The number of monthly authors has been increasing each month
Content consumption has also seen improvement
The number of monthly authors, unique accounts, is on an upward trajectory, reaching about a hundred per month. With each passing month, our ranks swell with fresh voices, new perspectives, and boundless creativity. It's a testament to the vibrant ecosystem we've cultivated, and the best is yet to come. We are almost at double the activity we had when the UI launched.
And let's not forget about content consumption; navigating and commenting from the UI has also grown (which is really important for Evergreen Rewards). This two aspects of engagement show us we are on the right track.
We have found our equilibrium point after the different campaigns and are quite content with the results.