Have You Ever Heard of LeoFinance?
It's definitely one of the most recognized brands in the Hive Ecosystem. Even if you have never used LeoFinance because it's got a big, bold, intimidating Finance right there in the name.
Odds are, if you have been on Hive for more than two days, you've heard of LeoFinance. The power of this brand is amazing and it took us 4 years to build it...
But We Are Getting Rid of It
LeoFinance is getting rebranded.
And we want the community to get involved in this process.
The community - both the Leo and the Hive community - has asked us countless times to ditch the Finance off Leo and become a more friendly brand towards the masses. After all, the finance up there scares and alienates a lot of people.
Our mission statement to democratize knowledge and access to finance is something that we still live and die by. That being said, the vision for our social media application has widened.
Instead of focusing solely on crypto & finance content, LeoFinance was recently opened up to all sorts of content.
You also have likely seen the tens of thousands of dollars spent on marketing initiatives including the $10k Zealy Campaign we ran in May. We also launched a DHF Proposal - which if you are not yet supporting, we would greatly appreciate your vote on.
We're taking off in so many ways. The LEO Community has recently grown by 3x and we now have more Monthly Active Users on our UI than ever before.
You have likely noticed that "LeoFinance" has become less and less utilized by our team in official communications. We have been opting to refer to everything as "LEO" or "LeoVerse" in most of our official comms.
This is all no accident and no coincidence. Our rebrand is upon us.
Leo has been taking a different focus as of late. We are still focused in Democratizing access and Knowledge to Finance and we plan to keep doing it. After all, and this is Khal by the way, I've always had the vision to provide a place where the average person can have access to the tools and information so they have the best chances at becoming financially independent and economically free. This is something that has always been a deep passion of mine.
But the truth is, as more time passes and Leo gets more features and dApps within dApps - like Threads, Polls, Customized communities - it only makes sense to go through a rebrand and make the parent company a much more appealing and friendly space for the masses.
LeoFinance is Dead... Long Live LeoFinance?
LeoFinance as a community about finance, crypto, alpha finding, blockchain projects and related will continue to exist and we will still focus in encouraging users to write and consume content related to these topics. It's just that LeoFinance will be a Hive community that lives inside this new, broader brand.
LeoFinance is now and always will be accessible via the Leo UI from the Communities Tab. This Community is focused on Crypto & Finance Content.
The UI that we have and the parent company that we refer to needs a broader name. As we aim to attract the masses to Hive, this has become more important now than ever before.
Rebranding is Not Easy
Twitter recently rebranded to X. This has caused a lot of controversy in the world. Some hate it and some love it.
We have been juggling around with tons of ideas for this new brand and it's been difficult to land on a name that we feel encompasses everything that the LeoVerse has to offer as a parent company and Everything App Social UI built on Hive.
This brand will be our parent brand, our main brand and it will host the User Interface you are so familiar with.
And then, LeoFinance as a community for crypto and finance will continue to exist as the perfect place to share content about all the money-related topics you love writing about, we will still encourage and empower users to share content that is finance related, and you will still earn $LEO by posting in the LeoFinance community or tagging your posts 'leofinance'.
So basically, everything in our current User Interface will stay the same, but it won't be called LeoFinance anymore, it will be called...
Wait, why don't you get involved in this process...?
Come up with Our New Brand name: win $500 HBD!
Our community is the base layer of LEO new brand.
We know this, and that is what makes it so powerful and why we are so excited about this whole process, because what better way to rebrand than by getting the very community that is so supportive, to get involved in this process?
Think of a new Brand Name and take into account the following characteristics we want the brand to have:
- We have a blockchain-based alternative for mainstream platforms like Medium, Reddit, and Twitter with Polls included, and we will have an alternative to Substack, Google Forms, DappRaddar, Bitcointalk, CoinTelegraph and many more. We are The True, decentralized, Everything App
- We are a tech oriented company, with blockchain technology called Hive underpinning us
- We are friendly to the masses and want a name that can go mainstream (wonky, techy names might not be the vibe we want. Consider the friendliness and simplicity of mainstream Web2 platforms)
- Everyone can post about everything on this new Brand, it's not for only finance related content
- Short Brand names are better. We don't want to be called TheEverythingApp.com.
- Two-word Brand names are acceptable (but not required), but they have to be very creative! Insta+Gram, Face+Book are one in a million ideas
- Leo-related Brand names are cool, but don't get stuck on this. Try several approaches. If we can retain the LEO / Lion branding that'd be awesome, but don't silo yourself to this idea alone
*anything and everything goes. That's our point here. Get as creative as possible with your entries. feel free to do as many entries as you like.
Put on your creative hoodie, read about rebranding, and submit your entry!
It can be in the comment section on this post, or you can make a post on leofinance.io with your Rebranding Ideas and just drop a link to said post in this comment section.
You have until Sunday, August 13 to submit your ideas!
We will only pick 1 winner who will get the full $500 if we pick their idea, or it directly inspires us to come up with the new Brand name, so bring your A game, Lions!
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