Amazon was starting in 1994 by Jeff Bezos as an online bookstore. His vision was to transform the way we shopped.
The company became the retailing giant we know today by focusing upon logistics, as noted by the Amazon Prime and two day delivery.
In 2007, it entered the world of digital content with the introduction of Kindle. It also entered Information technology by creating Amazon Web Services (AWS). This was coupled with acquisitions of other companies such as Whole Foods.