one of the major purposes of the telemarketing is to make an appointment, the appointment could be any of the provide actual servies, for examples of companys telemarketing in a fashion it could apply to groups solicity charitable donations are property services companies providing serviecs such as;

• caepet cleaning
• roofing
• landscaping
• cancer society
• heart and stroke foundation
• local community service groups

the general purpose of the telemarketing telephone calls is to;

• set up an appointment
• investigate the needs of the prospect
• make an intial presentation of your company's products or services.

thera are also some important rules to remember when arranging an appointment by telephone, you should sell yourself and the best way to sell yourself is to be a good listener.

here are the rules.

• mention something about their business, you will have that infromation in your research this help to build you creadibility with the customer.
• dont give the prospect any detail about what you want to talk about at the appointment because this allow the prospect yo prejudge your presentation befor you have given them all the information
• use your good questioning techniques let the prospect talk and you draw them out, the key is to establish quickly a rapport with the prospect, background infromation form he customer record sheet can be very useful atime.
• using a referral will catch interest and give you a few minutes on the telephone to build reapport.