You may notice I don’t talk about the 
Block producers are paid to secure the network. Wallets and exchanges are rewarded (~$1 per address registration!) for their efforts integrating and promoting the protocol. Users benefit from a greatly improved crypto experience with other benefits in the works (staking rewards, domain marketplace, etc.)
The Foundation for Interwallet Operability is a consortia bringing together those in the industry who truly care about improving user experience and preparing crypto for mass adoption. Getting a FIO address is where no-coiners “sign up to cryptocurrency” like they are used to in centralized systems.
The beauty is, they aren’t signing up with a centralized company that will turn them into a product to be monetized. It’s a decentralized economic system where they, as token holders, get to vote for block producers and Foundation board members. Self-sovereignty is intact.
As the current managing director, having paid out a number of worker proposals today using the community treasury and FIO Requests, I’m quite proud of the team we have, the tech we built, and the joyful experience of using it. I hope you choose to experience that joy also.