Well an IDO in this case is more of an ICO in my opinion considering that, at least from the post, the token is nothing more than a dividend paying token no different than SugarRush which pays in BNB (SugarRush can be farmed) or BabyCake which pays in CAKE (can only be purchased & sold) other than they will have a website where you can track the dividends you have earned. The biggest things that really put me off was that 35% of the entire supply is owned by the team and a minimum of $1,000 in CakePop at launch price will need to be held to receive the minimum amount of dividends.