"Hey everyone!
I've been on quite the journey brainstorming, tossing around ideas, and trying to capture the essence of what the future of LeoFinance could represent.
After sipping (maybe a bit too much) decaf coffee and having a couple of late-night-debates, I finally landed on LionLoop.
I would like to share the evolution and the inspiration behind the brand's new roar - I mean, name! 😉 and a quick logo mockup.
1. Brand Strategy:
Positioning Statement: “LionLoop: The decentralized haven where global voices roar their truth, unite in community, and evolve in the vast digital savannah.”
Target Audience: Digital content creators, thinkers, decentralization advocates, and global changemakers.
Brand Promise: A community-driven space that values your voice, nurtures growth, and protects your digital territory.
2. Brand Identity:
Logo: Visualize a sleek circular emblem featuring a stylized lion head or mane that echoes the loop idea.
Color Palette: Savanna gold, prideful purple, and dawn orange.
Typography: Use a bold serif font for the primary text and a clean sans-serif for secondary text and headings.
Imagery: Pictures of diverse communities, savannah landscapes, digital interfaces, and proud lions.
3. Brand Voice:
- Tone: Empowering, nurturing, and bold with a hint of wisdom.
4. Brand Messaging:
Tagline or Slogan: “Uncap Your Thoughts” or “Lead the Digital Pride.”
Key Messaging Points:
- “A decentralized platform where your voice is your pride.”
- “At LionLoop, every story counts”
- “More than a platform – a digital savannah of boundless possibilities.”
Brand Story: From the heart of the digital savannah emerges LionLoop, where voices are valued, communities thrive, and ideas evolve without bounds. It's where the spirit of the lion meets the loop of endless possibilities.
5. Digital Presence:
Website Design: Savanna-inspired themes with modern layouts, incorporating the lion emblem and loop motifs.
Social Media Profiles: Consistent branding with logo, colors, and messaging. Engaging posts that showcase user content and platform evolution.
6. Brand Guidelines:
- **A comprehensive guide detailing logo usage, color codes, typography, image styles, and voice consistency.
7. Touchpoints:
- Physical and digital assets: Business cards, email signatures, merchandise, and online banners should echo the brand's lion-inspired identity.
8. Competitive Analysis:
- Stand apart by emphasizing community bonds, ownership, adaptability, and the limitless loop of content creation.
9. Rationale:
- LionLoop is a resonating leap from traditional platforms, echoing the attributes of the lion in a digital age. It's about empowerment, unity, and endless growth in the digital realm.
10. Implementation Plan:
Phase 1: Rallying the community and creating buzz.
Phase 2: Soft launch with key content creators for insights.
Phase 3: Grand roar – the official launch with engaging campaigns, testimonials, and community events.
I believe the rebrand is going to be a big part for the growth of Leo in the years to come, as I personally stayed away from using it in the past due to the restriction that the Finance name imposed on me.
Let me know what you think.
¡See ya next time!👋
Meet me in the boring places