Hello hello Hive fam it's 
Happy Friday and a big hello to anyone else joining in with our #funfriday and #financefriday series!
Today, we're talking about something super exciting that can help your brand explode .... giveaways!
Whether it's a raffle, a contest, or a good old-fashioned freebie, giving back to your community can be a game-changer. Let's explore how!
The Power of Giveaways ~ Pros and Cons
Giveaways are like a magnet for engagement, but it's good to know both sides of the coin! Everyone loves free stuff! Bur what are the pitfalls, are there any?
Pros of Giveaways:
Let's dive into some of the ways that giveaways can help your brand...
Boost Brand Awareness:
Giveaways get people talking about your brand. They might share your content and even discover what you do. Think of it as free (or almost free depending what you are giving away) advertising, and nothing beats word of mouth!Increase Follower Count/Audience:
A well-promoted giveaway can bring in a flood of new followers who are interested in your niche even if they initially came for the prize.Drive Engagement:
Contests often require participants to like or vote here on Hive, share, comment or even tag some friends. All this will boost your content's reach and interaction.Generate Leads/Sales:
If your giveaway is related to your products or services, it can turn participants into future customers. Imagine giving away a sample of your best-selling digital product! Get those sales rolling in!Build Value to your Community Members:
Giveaways create a sense of excitement even gratitude and strengthen the bond with your existing audience and making them feel valued. And people who feel valued tell someone about it, it is human nature!Gather User-Generated Content (UGC): Some contests ask participants to submit photos or creative entries. This will give you a veritable treasure trove of authentic content you can reuse in the future.
If done right then giveaways can bring you a new audience and if you play it right with future content they will become part of your community.
Cons of Giveaways:
So far we have seen how fluffing beneficial giveaways can be to your brand, but what are the potential disadvantages ... let's find out!
Attracting "Freebie Hunters":
Some people only participate for the prize and won't stick around afterward. There are even groups on social media for these hunters to congregate and share giveaway information. So it's important to craft your giveaway to attract your ideal audience.Cost of Prizes:
Depending on what you're giving away, it can be an investment. Choose prizes that are valuable but also make sense for your budget. For example we will be instigating a weekly #funfriday #mmo #financefriday giveaway post where the winner will get 5 HSBI. This will start next week, but if anyone is reading this comment, make a suitable comment and you shall go into the hat to win this week. Fluff you might be the only winner! A reblog is the only entry needed together with a comment.Time and Effort:
Planning, promoting, executing, and fulfilling a giveaway takes time and effort, so make sure it is worth it!Legal Compliance:
There are rules and regulations, especially for larger contests, that you need to be aware of (e.g., clear terms and conditions, privacy policies). Don't forget different countries have different jurisdictions!Potential for Disappointment:
Only one or a few people can win your giveaway so manage expectations and celebrate all participants! Be wary of trolls and bad losers!
But as we mentioned in the Pros, if you plan and execute your giveaway correctly then it should be worthwhile!
Online vs. Offline Giveaways
Which is Better?
In today's digital age, almost all giveaways are either online or have an option to enter online and they definitely have the edge over pure offline giveaways.
So let's take a quick look at both before we close out today's post and I go giveaway hunting myself!
Online Giveaways (Think Hive, Instagram, Twitter, etc.)
Are you entering our giveaway? Okay I digress, so here are some key points about online giveaways
Wider Reach: You can reach a global audience with just a few clicks!
Easier Tracking: It's simpler to track all the entries, shares, likes, and engagement metrics. Much easier to see if someone has failed to meet the giveaway requirements.
Lower Overhead: Often less logistical hassle than physical events, as the only additional expense from normal operating costs is the cost of the prize(s).
Targeted Audience: You can use hashtags and platform features to reach specific niches. If you are requiring a target audience you can put that as an entry requirement.
Examples: Comment to enter, share for an extra entry, tag a friend, follow for a chance to win, retweet contests, creative submission contests. There are a variety that you can do.
Offline Giveaways (Think local events, crypto conferences, in-store promotions etc)
I remember going to conferences and dropping a business card into all the giveaways, and usually would win something (had my share of whisky bottles lol)
Local Community Building: Great for brick-and-mortar businesses or local services.
Personal Touch: Direct interaction with participants.
Examples: Business card drop for a raffle, free samples at an event, scratch-and-win cards.
For our
What are your favourite giveaways or do your run them for your brand? Share them in the comments below!
(This post is for informational purposes only and does not constitute financial advice. Always consult with a qualified financial advisor before making investment decisions.)
and first published on the Hive blockchain on 12th September 2025.Images all generated on Gemini except lead image which was in canva.
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