your strategy is excellent but it fails to take into account a very important point... Infrastructure... Hive doesn't have the structural conditions to host the onboarding of even 30,000 people, let alone a streamer audience with millions of viewers.
Imagine paying that kind of money for a streamer and when he's onboarding, the front-ends just give errors and crash all the time. Then he goes to explain about a second layer token and the hive engine nodes are down and inaccessible...
DHF's money should be spent on development, not marketing... without development you can bring in millions of people and all of them will become inactive over time, leaving only the web3 degens...
Once you have a good infrastructure, then you can talk about spending the community's fortunes on marketing.
Of course, there are exceptions, such as games that bring money into Hive and use their own infrastructure to help where Hive still fails today.
Translated with DeepL.com (free version)
RE: Should HIVE (DHF) sponsor rally car or Twitch streamers?