Introduction
So, friends, the October adoption campaign has concluded successfully, with many participants, including myself, sharing in the pool rewards.
The November adoption campaign, which many Hive users have been anticipating, is already underway. It began today, the 27th of November, and will conclude on the 22nd of December. But what exactly is this Hive Zealy adoption campaign, and what does it involve? Find out in the following paragraphs.
What is the Adoption Campaign?
The adoption campaign is a marketing initiative by the Hive team with the sole aim of onboarding as many users as possible to the Hive blockchain, a Web3 platform. They achieve this by utilizing Web2 platforms such as TikTok, X, YouTube, etc. Participants are required to engage in various quests or tasks to spread the word about Hive on these Web2 platforms.
Why use Web2 platforms?
Why use Web2 platforms? Some may ask. Utilizing Web2 platforms to market Web3 technologies is a strategic approach for various reasons. These platforms already boast a massive user base, enabling Web3 projects to reach audiences unfamiliar with blockchain technology.
Furthermore, being on regular websites and apps makes it easier for more people to notice and believe in new technologies. It's like saying, 'Hey, check this out!' in a place where lots of people hang out.
Moreover, when Web2 is utilized to market new technologies as Web3, marketers are not just talking to people; they are also listening to what their audience has to say. If people like what they are doing or have suggestions, they can take that feedback and use it to make things even better. It's like having a conversation with the people who use these things, and their thoughts help improve and create something that they will enjoy or find useful. It's a collaborative process, like working together to make things more awesome for everyone.
What do the tasks involve?
These tasks are similar to the ones we perform on a daily basis on some social media platforms. They include reblogging a blog post, commenting on a blog post, or leaving a thumbs up on the blog post. So, you see, they are simple and fun as well.
Hive users who join the adoption campaign, engage in the quests, and complete them will receive incentives. They will share in the pool reward of 5,000 HBD, 100k Hive Power Pool in delegations for a month, 100k Leo Power Pool in delegations for a month, 100k SPS tokens, 30 IN Leo Premium for a month, 1k $POSH tokens, 10k $ZING tokens, and 10k WOO bucks. These rewards have been set aside for rewarding participants.
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However, to ensure this campaign is free and fair for all, the Hive team has also organized a leaderboard where participants can see their level of progress. On completing each task or quest, you''ll earn 10 experience points, and as you keep completing quests, you continue accumulating more experience points. It is essential to note that each participant starts with zero experience points, making it a very fair campaign. So, the more quests you complete, the more experience points you accumulate and climb the leaderboard.
So, lovers of the Hive blockchain, let's join and spread the word about this platform. Simply join by clicking on this zealylink.