Typically, content is a draw and the audience makes the most noise. This concept dates back thousands of years and there are crumbling theaters and coliseums to prove that to us. Libraries as well.

The crowd doesn't always cheer in the moment. Listening quietly happens a lot.

Later, once they leave, those individuals share their experience with those who were not there. Society today talks about what they consume constantly but it's always been that way, and the behavior has always been decentralized. Both entertainment and education follow the same path and have been on that trail for centuries.

Could have a million advertisements flooding the senses nonstop talking about how great everything is. Nobody talks about those.

"Did you see that video? Here, let me show you. So funny."

"This chicken tastes great." "Thanks, I found the recipe here. Let me show you."

"The trailer was good but the movie sucked. Don't go." Or, "Have you heard about this movie? I think you'll like it."

The content is the draw and the people do the marketing.

We don't need to make consumption feel fun and rewarding. That comes standard. And I'll upvote your comment and be rewarded for the act of consumption. You upvoted my first comment so I was rewarded for sharing ideas. I read your post and upvoted, therefore I was rewarded for the act of consumption. As a consumer, I've been rewarded three times so far, here.

And when I think about the value, I don't base my conclusions off the few cents visible on the surface here and now. It's not about me and my earnings. That line of thought could lead an individual into the realm of thinking it's not much so therefore, not worth it.

Tallied up and applied to society as a whole, I see tremendous value. These behaviors are thousands of years old and only now lead to something more than just the feeling of being rewarded.

I've both seen and experienced what's happening to people as we doom scroll our lives away. All input, no output. Tricking the senses into feeling rewarded all while shutting people off from the world. Constant exposure to advertisements. Left with nothing but lost time and very few memories to share. What are they chasing? A poor substitute for what comes naturally. People are inquisitive. People want to be supportive. People want to share. People seek rewards for doing so, and always have.

Maybe Hive can contribute to solving at least a small part of that problem. Or maybe not. I can't say for sure. I see potential. Not here to insist others see it the same way. Just something to think about.