In the beginning of any sales and marketin management the attributes of a good sales and marketing manager, we stated that key factors in the success of failure of a business and the ability of a business to grow in an arderly and profitable way are;
- The quality of the people hired.
- How well they are motivated.
- How well they are directed to achieve the goal of the business.
Sales staff management will focus on how the sales manager directs and motivates the sales force to accomplish the goals of the company.
The responsibility of the organization sales and marketing management to motivate people in implementing the overall marketing plan and manrketing strategies of a organization.
The requires management being constantly aware of change inthe marketplace being able to benefit the organzation presonnal and resources to deal with these changes.