One of the questions you might have as someone newly onboarded to Hive is whether to write for a specific or general audience using an dedicated account. The quick answer is to write for a specific audience: write with your target audience in mind. This means finding an area where you have expertise so that you can provide value to your audience more directly.
For example, if you have experience and interest with cryptocurrencies, you may want to focus your content on topics related to cryptocurrencies. For cryptocurrencies investment and trading matters, you can post your contents on Leo Finance to reach Hivers interested in this topic. By engaging with your audience in that community, you can also gain followers who would upvote your content. More importantly, you can use that particular Hive account to sharpen your thoughts about the topic.
This advice is primarily for those who are specialized in a particular area and have a strong interest in maintaining a blog focused on a specific topic. This is how one can keep the branding intact. In Hive, sometime people go to specialised account for specfic content. You want to be that go-to person! For example, this account is all things on onboarding new Hivers.
However, many of us have different interests and experiences to share. In such cases, it is okay to create blog posts with different types of contents using an account. It is Hive, and we are free to do what we want!
Even if you focus on cryptocurrencies, your followers might like to know what you do for travels, food, exercise, etc. Thus sharing different types of content is fine too. Nevertheless, it's important to keep in mind that different communities may have different rules, so be sure to follow them when posting your content. While some readers may be forgiving if your content strays from the expected topic, it's always best to respect the guidelines of the community you are posting in.
No matter what you write, it is still good to write with your target audience in mind, if you care about winning followers and upvotes.
Lastly, let's not forget that there would always be exceptions. Say, if you decide to just write to air your thoughts in whatever form and way you wish. That could perhaps also unexpectedly bring about a huge following if they like your style and content!
The most important is to keep it going!