The translation below doesn't make sense but I could understand the English version clearly. It really depends on what segment you are targeting and what industry you are talking about. Korea has very wide and various segments of customers. For example, luxury fashion brands, it is better to keep the original sense and vibe, whereas in case of e-commerce localization seems to work. So it really is one-size-doesn't-fit-all for the Korean market. Even within Korea, it requires very different approach in big city like Seoul vs mid/small towns especially in case of foreign brand. Hope this helps a bit!