To be frank, there's some guilt/fault on some exchanges owners as well. I do not remember now where I saw it, but I clearly remember a small 'notice' icon on the chart of HIVE<>USDT, and when I clicked on it, it showed some news on "hive corp", which, for example, invested in some new ASIC plant for mining ETH, but that "hive corp" turned out to be something totally irrelevant to the chain. But the flashy news were listed on HIVE chart. If someone didn't know it upfront, or didn't crosscheck it and just trusted the exchange platform - I can totally see how someone could try to rush for it before the 'peak' forms on the chart due to positive news/etc/etc.

For a moment I though I saw it on Binance, it has a similar news icon on the chart, but the news there seem to be at least somewhat relevant to our HIVE. Maybe I saw it long time ago on now-defunct Bittrex? Damn, I can't recall at all where was it..