Introduction
What is required now and as soon as possible is to urge major technology companies to intensify the battle against the lies fueled by artificial intelligence.
Combating misinformation is essential, and as billions of voters head to the polls this year in elections around the world, big tech companies are required to step up their fight against artificial intelligence-fueled misinformation, and disinformation could directly influence voters' opinions and the election results.
Essentially, this is what is required of the CEOs of companies such as Meta, Google, and X, in addition to others in the field of technology, and it is logical to adopt stronger confrontation policies in the face of the wave of dangerous political propaganda.
As for the deepfake AI, this is an additional and decisive step in 2024, given that tens of countries will hold national elections. Since this AI technology can create realistic but fraudulent voices, videos, and photos, that what will pose a threat to the democratic process. And least thing can be done by combating this threat, is to apply a clear labeling of AI-generated content.
Since social media platforms are one of the most important ways people usually communicate information, companies need to increase platform safety measures at this moment. If what is required is not to ban deepfakes but at least to label any AI-generated content in them, then this should only be for a few months to avoid the confusion that could occur in the elections.
Since many experts are saying that the risks of artificial intelligence could cause real harm in politically volatile democracies.
Another solution that may be effective is watermarks, since technology companies such as “Meta”, “Google” and others insist that they are working on developing systems to identify content generated by artificial intelligence using a watermark. Where previously, Meta said that it would expand its AI labeling policy to apply to a broader range of video, audio, and images.
But it remains unlikely that technology companies will discover all the misleading AI-generated content spread on their networks or fix the underlying algorithms that make it easier for some of these posts to spread widely and quickly.
Technology companies must also be more transparent about the data that supports their AI models, and not weaken policies and systems aimed at combating political misinformation.
Also, if technology companies do not step up their efforts, dangerous propaganda on social media could lead to extremism or political violence. As it is known, a number of violations committed by “Meta” have previously been monitored, and if it happened once, it will happen again. The matter is not outside the realm of impossibility because we will see more false information, which will now be disguised in the form of deepfakes AI. Therefore, countries with the most fragile democracies... are exposed to the same extent to all the manipulations that other countries will be exposed to, but in a more dangerous way.
Conclusion
We are now passing through the most dangerous phase since the World War 2 and even this one is more dangerous because of the Internet and the rise of artificial intelligence technology with all its tools. We cannot witness our own destruction fueled by AI-generated manipulation and misleading information.
Maybe some will underestimates these concerns or maybe others will look at it as something exaggerated but the potential consequences could be far greater than we imagine.
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