I remember few weeks ago when Tag Heuer announced its move to accepting crypto as a form of payment. Glad to see these companies helping in crypto adoption, besides, it helps welcome the crypto community into being their customer. There is this joy that comes with wanting to pay for something and you hear they accept crypto as a payment option. Speaking of building during crypto winter, this fashion brand tend to build during this period by onboarding new crypto customers.
Seems like they have done their home work really well as they have created a digital wrist watch that can display NFTs. This is truly cool because this watch can be connected to the ledger wallet as well as the Metamask wallet. This is another break through in the crypto adoption journey. I assume that this digital wallet is obviously a smart watch where you can sync your smartphone with the wrist watch and have it display whatever NFT you want it to display.
NFT has really changed the way people see and value art, and having people buying thousands of dollars worth of art from their mobile phone makes it really easy to get one without depreciating the value. Now this is a trend, everyone wants to own an NFT, soon everyone will want to own a Tag Heuer Smart Watch so they can display their NFTs. This is obviously their own step into embracing the Web 3.0 and it seems like a smart idea. In my opinion they have set the pace for other wrist watch brands or digital fashion brands. It’s just a matter of time before we start seeing more great ideas of NFT incorporation and adoption.
Most of these changes come with their CEO showing their support or showing their involvement in the NFT space by getting some NFTs first and displaying it as their Twitter profile picture. The CEO of Tag Heuer did his part by buying a bored ape NFT. Most times these CEO get involved, explore the environment to learn how this can help their brand or company grow, it’s all part of market strategy. As they are not the first fashion brand company that have embraced crypto and NFT as part of the adoption and market strategy. We have brands like Gucci, Dolce & Gabbana, Philip Plein etc.
I guess soon, they will create an NFC Payment crypto watch. Where all you need to do is tap your wristwatch close to the NFC tag and your crypto payment gets received. The world’s technology is evolving and its nice to see it evolve in a financial way which is through the crypto technology. What a great time to experience this as it unfolds.