It seems the Trump family does not view politics as a public service so much as a time-limited investment opportunity In their eyes office is not a historical responsibility but a countdown clock running in reverse: How much time is left in the term? And how much money can be made before it runs out?
It all began with cryptocurrencies Coins that appear overnight aggressively marketed under big names and grand rhetoric promoted directly through Truth Social and Twitter (X) as if they were part of the daily political agenda Posts retweets flashy headlines and digital hype create the illusion of a “once-in-a-lifetime opportunity”
Then—through a familiar Trumpian magic—the value disappears much like campaign promises after the ballot boxes close No real economic vision no solid project just a famous name heavy promotion and then collapse The casualties are always the same: enthusiastic supporters who believed in the quick dream.
And when the crypto wells run dry no problem There is always Plan B: documentaries.
A documentary about what? It doesn’t matter.
About whom? Any family member will do.
All that’s required are cameras dramatic music slow-motion shots and phrases like “a human journey” or “a story never told before” Meanwhile the real story is painfully obvious: turning political fame into a prepaid invoice.
A documentary about Melania About life inside palaces About the deep silence that precedes the signing of yet another check Content with no real substance but with guaranteed returns The audience is not asked to understand—only to watch and pay.
What’s most ironic is that all of this is presented as cultural achievement or entrepreneurial brilliance when in reality it is a frantic race to collect as much money as possible before the doors of power close No long-term project no lasting impact—just one rule:
“Strike while the office is hot”
In the end the Trump family does not seem preoccupied with the question: What will we leave behind?
But with a far simpler one:
How much can we sell… before the term ends?