BrightID launched last year as a proof of humanity solution, offering apps a way to prove their accounts were not bots and one person did not have several accounts. It works by creating a graph out of everyone's connections. You need several connections to get validated and that is the proof you are human. They have several online verification parties every week to validate new users. Here's a short video explaining how it works.
After a few months of work, they have just launched their DAO using 1hive gardens framework and they are dropping some of their new Bright tokens to their users. Gardens is an amazing way to launch a new DAO as they provide a quick way to launch your token and provide liquidity on top of setting up all the needed tools for governing the DAO.
I still have to wait a few hours to get mine dropped as they release them in different periods on what they have called a Fairdrop.
The Bright will be a governance token for their DAO and they also plan to offer farming opportunities from 1hive Honeyswap Defi service. You can read all about it in their gitbook and check if you are eligible for the fairdrop.