The company decided to create a free microphone NFT collection of 1893 units and give them away for free to US residents using Ethereum blockchain. The whitelist is already closed and the NFTs will be able to be minted tomorrow.
It is interesting to see how big retail brands are starting to use crypto tech to approach their audience. I see the value of the campaign but IMHO it would have been much easier for the user to have chosen a feeless blockchain as HIVE or WAX to do the promotion. Although there were clear instructions on how to install Metamask and purchase some eth to pay for fees, I see a huge barrier for those not introduced completely into crypto and if you intend to give options to anyone choosing Ethereum is probably not the best option.
In any case, it is clear, big brands feel more comfortable entering the crypto world through NFTs than directly through financial services but in the end, is a way to push the mass market into the technology and it will speed up adoption.
Here's the link to the campaign site with all the details.