Consistency is define as the ability to do a particular work same way, every time so that you can master it very well.
Let's take it as a particular thing you do for example, selling of products, when you start selling, people will see you but they won't just want to come to your shop to buy anything yet. But still coming out everyday, doing the adverts, reminding them of your products you are actually showing seriousness in what you are selling. As time goes on people will start patronizing you little by little.
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When selling the products, people who observe errors or what to give feedback, when they observe that you are giving them listening ears, this feedback you got from them will help you solve future problems making your consistency productive and giving birth to confidence.
Confidence is when you believe in yourself, and trusting in your discussions.
At this stage in your business after getting feedback, you now have that confidence that your products are good and it meets the customers demand, paving way to greater opportunities ahead. This will leads to more customers coming to buy since what they need is what you provide for them.
When the customers mind have been captured through your seriousness and being able to provide them with the product they desire, they will now be thr ones to push your products, with referrals and good reviews. This is the state where you have gained momentum in the market. Moving at a very high speed and beating the odds. When momentum is achieve people no more see you as the face of the business they see the brand.
Consistency will give you the power to let people recognize you, making you build the confidence in yourself and gaining the momentum to expand your business