People go out to a bar or club to pretend to be someone their not or at the very least put on an act in the hope of having fun and if lucky getting laid.

Hive is full of these people, but they generally don't last long - much like this type in long-term relationships - reality leaks.

Do you think that Hive is just a market to sell a persons writing or is there a chance it could be something more than that?

much, much more hopefully. It is just a content delivery database at heart, it can deliver just about anything. I am hoping that the major usecase will be tokenizing pre-existing communities and games - empowering them in ways they hadn't been able to prior. Free transactions help a lot in this :)