its generally only fruitful if you do on a consistent basis to create value in the journey of connecting. Otherwise we're just doing it to do it.

There aren't many things that are fruitful unless done consistently. I have had a lot of short-term relationships, none compare to the challenges faced nor the value of my marriage.

but I often have difficulty in seeing the value of it unless I am sharing something with people who care about the content.

Are you doing this and are you connecting with people who care about your content, are you bring them in from wherever they are and making a home for your interest areas, for their interest areas?