This is going to happen across the board. What it will do is introduce billions to the idea of tokenization.
We are at a really important moment as people get accustomed to the idea of things being done in this manner. NFTs and all the sports teams entering the fray will only expose more people to crypto even if the tokens they are dealing in might be centralized.
At least it opens the door.
RE: In search of digital engagement for its fans, Manchester City creates its own blockchain-based token