According to a recent McKinsey study, 2021 was a year of change: individuals, organizations, and communities began to look forward to influencing their future rather than living in the present.
While it is difficult to make accurate predictions in an unexpected area that we have experienced over the past two years, the coming year will bring many surprises. Here are six digital trends that will impact life in 2022.
1. Social media: more privacy, quality, and algorithm tweaks
Platforms will focus on privacy and the quality of feed content. Despite recent public criticism, Facebook is likely to increase membership and revenue.
About privacy and content quality, all major social media platforms will likely have reviewed their privacy policies and adjusted their algorithms by the end of 2022. Due to the need for solid, inclusive content, a new nation of creative promoters will grow rapidly. and made a significant contribution to product branding and engagement.
Due to the growing popularity of short video content, Instagram and TikTok are likely to see an increase in advertising costs by 2022, and Instagram will continue to grow beyond its 50% revenue share. The marketing components of the communications platform that can be used sparingly as customer service and relationship management will soon improve in these forums.
2. Insert metaverse: from 2D to 3D web
Mark Zuckerberg announced the change of brand name to "Meta" in October 2021, reflecting Facebook's desire to shape the metaverse version. The term refers to the power of visible and unpopular truth on the part of tax collectors. Some call it a virtual shared space accessible via VR headsets, AR glasses, or smartphone apps.
Users can share, collaborate, explore and build content in a virtual environment, and make money through their virtual purchases using blockchain technology and cryptocurrency. Metaverse (or 3web) is linked within NFTs with secret money, trading by creating or selling digital art objects. By 2022, 3web is expected to be a major commercial problem and supported by major companies including Nike, Adidas, Gucci, Prada, Puma, Microsoft, and others.
Investing in other goods or cultures is sometimes unaffordable or too expensive. Crowdfunding and Fintech - a financial technology used to deliver automated and advanced financial services - will allow investors of all sizes to participate in a variety of assets.
3. Accelerate the growth of crypto and NFT
The use of non-affidavit tokens (NFTs) has increased in 2021 and will continue until 2022. A new way of exchanging value in the global online economy, NFTs transform the value and function of all digital assets and works of art.
From a temporary fashion to a new economy, NFT has developed what Harvard Business Review calls "digital actions". In the digital world, NFT is a unique asset that can be bought and sold just like any other.
Tokenization is the process of converting an important piece of data, such as an account number, into a random series of tokens known as tokens that, if corrupted, do not have a significant value.
These digital tokens can be used to purchase material such as real-life drawings, or tangible assets such as digital art, in-app purchases, and virtual properties.
The Frankfurt School Blockchain Center predicts a US $ 1.5 trillion (£ 1.1 trillion) token market in Europe over the next three years. Real estate, mortgages, bonds, stocks, copyrights, real art, visual arts, and collections are all examples of potential token assets.
This is undoubtedly a major step towards achieving one of the main cryptocurrency promises for financial inclusion. Investing in other goods or cultures is sometimes unaffordable or too expensive. Crowdfunding and Fintech - a financial technology used to deliver automated and advanced financial services - will allow investors of all sizes to participate in a variety of assets.
4. The growth of AI in food and HR services
AI can change the way we think, build and enjoy food or job search. Michael Spranger, COO of Sony's performance intelligence team, explains that the shortage of staff has led many organizations to use AI to increase the way they evaluate and evaluate job applicants. He also notes that some of the most exciting AI applications in gastronomy will enhance the imagination and creativity of chefs and culinary professionals beyond what is possible today. And robots like Flippy are already browsing burgers at McDonald's and other restaurants.
5. Increased communication = more digital conversions
5G and the new level of Wi-Fi 6 will enable faster connectivity - essential if the world is to embrace these new digital modes. Jerry Paradise, VP's product management company for Chinese technology company Lenovo, said 5G and Wi-Fi 6 are just beyond speed: they can improve traffic flow and security. ”
According to Lenovo, working from home will grow an additional "mix" as consumers and organizations continue to think beyond the office. Most IT executives expect to work out of the office in the future, with smaller and smarter devices, as well as wireless headphones and audio cancelers. Hybrid employees can participate in video conferences and make phone calls not just at home, but anywhere.
6. New work environment, new skills
As the work environment will changes, skills will follow. According to the World Economic Forum, by 2022, new jobs will account for 27% of corporate executives, and expired technical positions will drop from 31% to 21%.
The revolution in the division of labor between people, computers, and algorithms has the potential to create 75 million current job opportunities while producing 133 million new ones. Data analysts, software and application developers, e-commerce professionals and communications professionals will be much needed.
Many “human” functions, such as customer service, organizational development, and innovation management, are expected to grow. Thus, far from “taking over our jobs”, AI will create jobs and ensure employment in many different fields.
Looking forward to your responses : )
CHEERS,
@TEKY