I love collecting silver gaming tokens from casinos just about everywhere. The are often limited runs and just cool to have in a collection. The one I want to share and discuss today is one I picked up in a pawn shop off of the Las Vegas strip years ago. Sam Boyd build the California Hotel and Casino in downtown Las Vegas in 1975 and cost $10 million US to build. By casino standards today that is dirt cheap (most these days cost hundreds of millions.) But Boyd ran into a problem almost right away, he had very slow business. So he devised a very creative solution.
He changed the theme of the establishment to a Hawaiian atmosphere. It became more like the islands in look and even served Hawaiian food. He then began to market to the islands of Hawaii offering charter flights to Vegas starting at $9.90 and entire vacation packages focused only on the Hawaiian market. He was getting eighty to ninety percent of the people visiting from Hawaii staying in his properties. He had a brilliant stroke of marketing genius that saved his hotel and casino!
Since it's initial opening it has undergone major expansions and renovations to stay current with current Las Vegas expected standards. I have never stayed at the California when I've visited Vegas, but I learned a lot about a visionary casino owner when I bought this silver token. It also explains why the reverse has the island of Kauai so prominently displayed on a Las Vegas collectors chip!
About the token
Mint: Green Duck Corp
Minted: 1996
Edge: Smooth
Mintage: ?
Composition: 99.9% silver
What I really like about this particular token is the story behind the success of the establishment. It just goes to show you that with the right marketing you can sell just about anything... I know a lot of the #silvergoldstackers community collect these because they are just fun to collect, and it would be near impossible to collect all of them out there!
That wraps up my ramblings for the day. I really want to thank everyone of you who have been such kind and great supporters getting me started in Hive. You guys are the best! If you have any questions, comments, suggestions, or even rambling thoughts feel free to leave them below. Thanks again so much everyone!
Don't forget to buy tickets for the Monster Raffle! Lots of silver prizes are waiting to be won!
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And my disclaimer: Gold and silver stacking can be a fun hobby but isn't for everyone. You can lose money. I'm not a financial advisor and this isn't financial advice, please always do your own research before spending your hard earned money.
References:
https://en.wikipedia.org/wiki/California_Hotel_and_Casino
https://www.silverstrikers.com/Web/Catalogs/SilverStrikes/Nevada/CaliforniaLVnv/California-LVnv-Page-02.php/
If you liked todays's post you might also enjoy:
Silver gaming token from The Venetian, Las Vegas
Caesars Palace Atlantic City, New Jersey Lincoln Memorial Silver Chip
Silvergoldsavers community Monster Raffle tickets on sale now!
Now for the winner of the re-blog lottery! Today we had 21 people re-blog my post, thank you so much! The people who re-blogged were: 
Voluntary daily reminder list for those who request to be on it:
Thanks everyone! It really helps my engagement which I'm working hard to improve! If you have any recommendations or suggestions please feel free to let me know.
Good luck to everyone!
And the Wheel of Names results:
Congratulations
I just sent over the funds for your 3 HSBI units!
Now for today's re-blog lottery! You just need to re-blog my post you will be placed on the Wheel of Names for a spin to possibly win 3 HBI units! Just one prize for the lucky winner. An upvote is not required but is always greatly appreciated to help me fund higher prizes in the future. Bots aren't allowed to enter please. Contest ends at 14:00 (2 PM) California Pacific time tomorrow. If I somehow missed your re-blog please let me know and I'll add you to the next draw.
What are HBI units? They are units that you can purchase to sponsor someone and you in turn receive a unit as well. This way we both benefit! They give you occasional upvotes on your posts for a lifetime, and the more you accumulate the more often you receive upvotes and the bigger they can be. You can read some more here:
If you have more questions feel free to ask.