India is a land of people. With a population of 1.42 billion humans it overtook the population of China to become the most populous country in the world.
However with this huge population comes the enormous opportunity for those who want to sell a service or product to these people.
With a growing population another thing that is growing is the usage of cell phones.
People can be seen glued to their mobile screen on buses to offices and even in classes. The availability of the internet keeps the vast population updated with everything from news to gossip.
Another passion that is growing is the desire to travel. A lot of people are opting to travel by air. Air travel can be short or long haul. However this for most commuters means no internet.
However, that is about to change.
Currently for an Indian traveller taking a flight meant being not able to chat with family or friends or being cut off from the office.
However this challenge is being turned into an opportunity by a telecom company.
This company is Airtel and the service it is launching is called
Airtel In-Flight Roaming packs
What is the Airtel In-Flight Roaming pack?
This is a service by which inflight passengers would be able to use the internet during a flight and remain connected with those with whom they wanna communicate via the internet.
The plan is launched by Airtel. With this plan users would be able to make use of these in-flight data packs that offer high speed internet in the sky way above the ground.
As a result, in-flight passengers would be able to scroll through their social media accounts, consume streaming content and make use of video streaming like they do on the ground.
Airtel partners with Aeromobile for in flight internet services
This groundbreaking data service is being brought to the consumers as a result of a partnership between Airtel and Aeromobile.
This service would be offered in 19 international flights as part of the initial offering .
How much would the Airtel In-Flight Roaming pack cost?
Currently the pack is priced at Rs 195/- or little less than $2.5 The plan offers as part of the #airtel-In-flight 195 Roaming pack are
- 250 MB data
- 100 minute of outgoing calls
- 100 SMS
For those who feel they want more resources the company offers a Rs 595 pack. This pack
#airtel-In-flight 595 Roaming pack offers - 1 GB Data
- 100 Min voice calls & Data
Airtel postpaid plans
For postpaid users the Rs 195 plan offers
- 250 MB Data
- 100 minute calling
- 100 SMS
The validity of this plan is 24 hours.
Additionally there is the 295 Rs plan which offers
- 500 MB Data
- 100 minute voice call
- 100 SMS
The validity of both the postpaid and prepaid plan is 24 hours.
Based on the data usage needs both postpaid and prepaid customers can avail of the mid range pack of Rs 295 which includes
- 500 MB Data
- 100 Minutes calling
- 100 SMS
Final thoughts
The Telecom wars are already heating up on the ground with each telecom operator fighting hard to get a bigger chunk of the user pie however with this initiative the telecom wars are entering into the skies.
Let's see what the competitors come up with and would there be a price war here too that may benefit the consumer who may end up getting more data at a better pricing?
Only time would tell how things evolve for the users of Airtel. As this is a hot space of contention which other telecom operators would like to capture too!
News source : reference