that's the (b)million dollar question that we haven't been able to figure out yet. But I see pretty much any other Alt project in a similar conundrum. The simplest and also the most unsophisticated answer is probably to just wait for "ALT season"... We haven't seen one in like 4-5 years. Nothing really seems to work sustainably. Even putting a million into marketing would probably just create a quick pump and dump. But keep building is definitely the right approach...
RE: Still No Hard Floor For Hive