Page 1 of Google? Hate to use that word here in decentralized land but it is still 91.54% of global searches.

Google now has eternal scrolling so there is no page 1 anymore but that is still where the returns are. We focus on enabling small business to build a marketing mechanism that causes the internet to deliver them prospects. Not specific content but all of it relating to the business.

Diversification of platforms for your content seems to be the best tactic there.